Forward-thinking companies use social media for more than just creative marketing campaigns. These companies harness the power of social media to promote a culture that fosters innovation, empowers effective collaboration with customers and partners, and streamlines idea development channels. But, how are they doing this?
1) Empower Employee Collaboration — Your employees are social media savvy. They’re sharing their opinions and ideas on Facebook and Twitter right now. So why not capture this creativity by offering a forum for work-related conversation and collaboration?
More than 60,000 companies are now using Yammer, a software program that enables the creation of private, internal social networks. Using a social media platform to open up the lines of communication in your company can lead to a more engaged — and more innovative — workforce. Read the rest of this entry »