Sigg is in the business of making stainless steel, reusable water bottles. These bottles are not plastic, and Sigg wants everyone to know.
The company just announced a partnership with stopglobalwarming.org, a non-profit, non-political effort to “declare that global warming is here now and it’s time to act.” The I AM NOT PLASTIC 1 Litre bottle is made of BPA-Free stainless steel, and like the rest of Sigg’s lineup, is designed to help consumers cut down on their use of disposable cups and water bottles.
We’re particularly taken by the strong message of this latest bottle design, however. It reminds us of Anya Hindmarch‘s I am not a plastic bag, the $15 tote bag that had people literally stepping on one another to acquire one last year. It’s pretty striking that eco has become such a strong brand in and of itself—people are increasingly taken with the idea of showing how environmentally savvy they are. Read the rest of this entry »