BPA-Free and Proud of It

3 July 08
futurethink_sigg_iamnotplastic

Sigg is in the business of making stainless steel, reusable water bottles. These bottles are not plastic, and Sigg wants everyone to know.

The company just announced a partnership with stopglobalwarming.org, a non-profit, non-political effort to “declare that global warming is here now and it’s time to act.” The I AM NOT PLASTIC 1 Litre bottle is made of BPA-Free stainless steel, and like the rest of Sigg’s lineup, is designed to help consumers cut down on their use of disposable cups and water bottles.

We’re particularly taken by the strong message of this latest bottle design, however. It reminds us of Anya Hindmarch‘s I am not a plastic bag, the $15 tote bag that had people literally stepping on one another to acquire one last year. It’s pretty striking that eco has become such a strong brand in and of itself—people are increasingly taken with the idea of showing how environmentally savvy they are. Read the rest of this entry »


Tap for Good

28 February 08

futurethink tap project

The Tap Project aims to get Americans to contribute to solving one of the world’s biggest issues – lack of clean drinking water.

Beginning Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate $1 for the tap water they would normally get for free. For every dollar raised, a child will have clean drinking water for 40 days. The project, organized by UNICEF and supported by American Express, helps UNICEF provide access to safe water and sanitation facilities in more than 90 countries. UNICEF hopes to reduce the number of people without safe water by 50% by 2015.

Read the rest of this entry »