A redesigned milk jug has been the surprising target of much press attention over the past few weeks. The new jugs; which is slowly being rolled out in U.S. retailers such as Sam’s Club, Wal-Mart, and Costco; is taller, rectangular, and has no real spout. The jug was essentially designed with one goal in mind: reduce the environmental impact of milk.
To that end, the new design allows for jugs to be stacked (they’re flat on top), and eliminates the need for plastic milk crates since the stackable design allows for cardboard dividers and shrink wrap to be used. This translates to reduced packing time, faster delivery to stores (which means fresher milk), and fewer wasted resources along the distribution chain. More milk can fit in each delivery truck and in the grocer’s cooler; and empty trucks don’t need to travel back and forth to collect milk crates. Read the rest of this entry »