Social Search?

18 July 08

TechCrunch wrote a post the other day on “The Future of Search,” which includes a video walk-through of some of the search features with which Google is apparently experimenting. The highlight of this “experiment” is a layer of social functionality (much like Digg) that Google may add to its standard page of search results.

Basically, this world of search allows users to vote search results up and down, move things to the first page, and comment on individual results. What this means is that Google may be turning to “the wisdom of crowds” to enhance it’s world-famous (but ever-mysterious) algorithm. What’s more, it appears that users will be able to create rich Google profiles (Facebook, anyone?), which will be visible to other Google users through comments made on specific search results. Could this all be part of Google’s master plan to take over the internet? We already know they’re getting into virtual worlds. Keep an eye out for new experimental features in Google’s ever-active Labs.

To see a very, very cool demo of this functionality, be sure to visit TechCrunch.

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The Future Of Social Networks

20 May 08

Last week, I attended A Look to the Future, a conference at NYU. There were a number of panel discussions and speeches about topics as diverse as the future of risk to the future of green as a business strategy. One of the talks I enjoyed the most, however, was entitled The Digital Future: What Social Networking and Marketing Tools Mean for Businesses and Entrepreneurs. The panel included Douglas Atkin, Chief Community Officer, Meetup.com; Bant Breen, President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group; Rob Master, Director of Media North America for Unilever; Kenny Miller, EVP and Creative Director for MTV Networks Global Digital Media; and Marc Sirkin, Lead Social Networking Strategist at Microsoft. Read the rest of this entry »