Have you ever wondered how to better make use of emerging social media tools to discover new internal process or product innovations? As new communication tools gain popularity, we are seeing an increasing number of internal and market driven innovations brought to life. Specifically, an important aspect of social media that is driving this change is crowdsourcing, which acts as a rich repository of ideas coming from both inside of your company as well as your customers. If you are looking to better leverage crowdsourcing tools or want to hear from today’s leading companies on the subject, consider the newest addition to World Research Group’s Open Innovation Series: INNOVATION3: Crowdsourcing, Culture, and Tools Summit. Read the rest of this entry »
Forward-thinking companies use social media for more than just creative marketing campaigns. These companies harness the power of social media to promote a culture that fosters innovation, empowers effective collaboration with customers and partners, and streamlines idea development channels. But, how are they doing this?
1) Empower Employee Collaboration — Your employees are social media savvy. They’re sharing their opinions and ideas on Facebook and Twitter right now. So why not capture this creativity by offering a forum for work-related conversation and collaboration?
More than 60,000 companies are now using Yammer, a software program that enables the creation of private, internal social networks. Using a social media platform to open up the lines of communication in your company can lead to a more engaged — and more innovative — workforce. Read the rest of this entry »
TechCrunch wrote a post the other day on “The Future of Search,” which includes a video walk-through of some of the search features with which Google is apparently experimenting. The highlight of this “experiment” is a layer of social functionality (much like Digg) that Google may add to its standard page of search results.
Basically, this world of search allows users to vote search results up and down, move things to the first page, and comment on individual results. What this means is that Google may be turning to “the wisdom of crowds” to enhance it’s world-famous (but ever-mysterious) algorithm. What’s more, it appears that users will be able to create rich Google profiles (Facebook, anyone?), which will be visible to other Google users through comments made on specific search results. Could this all be part of Google’s master plan to take over the internet? We already know they’re getting into virtual worlds. Keep an eye out for new experimental features in Google’s ever-active Labs.
To see a very, very cool demo of this functionality, be sure to visit TechCrunch.
2 Comments | Media & Entertainment, New Communication Channel, New Product or Service, Technology, Uncategorized | Tagged: digg, facebook, google, social media, social networks, social web, virtual worlds, wisdom of crowds | Permalink
Posted by Joshua Kutticherry
Last week, I attended A Look to the Future, a conference at NYU. There were a number of panel discussions and speeches about topics as diverse as the future of risk to the future of green as a business strategy. One of the talks I enjoyed the most, however, was entitled The Digital Future: What Social Networking and Marketing Tools Mean for Businesses and Entrepreneurs. The panel included Douglas Atkin, Chief Community Officer, Meetup.com; Bant Breen, President, Interpublic Futures Marketing Group and Director of Strategic Development and Innovation of the Interpublic Group; Rob Master, Director of Media North America for Unilever; Kenny Miller, EVP and Creative Director for MTV Networks Global Digital Media; and Marc Sirkin, Lead Social Networking Strategist at Microsoft. Read the rest of this entry »
“Qik enables you to share moments of your life with your friends, family and the world – directly from your cell phone! Keep the world in the know, share a laugh, tell engaging stories. Just point your cell phone and stream video live to your friends on Twitter, Facebook, Blogs, etc OR use your cell phone like a camcorder and stream hours and hours of video without worrying about storage on your cell phone.”
The service, currently available only with Nokia N- and E-Series phones, is yet another example of new-media creeping into old-media territory. Blogs challenge traditional print media in that anyone can post anything whenever they want, making real-time news and updates possible. Qik is a direct competitor to television in that anyone can stream live video to the web in real time, giving just about anyone with the right cell phone the power to “report” on something as its happening.
Currently, the site is in alpha and it’s invitation-only. Learn more at Qik.