Music. Delive(RED).

1 July 08


Product (RED), which we’ve covered before, announced a new offering yesterday designed to create a steady stream of donations for The Global Fund through a music subscription service. The yet-to-be-named service will offer consumers, for $5.00 per month, access to 3 new pieces of exclusive content each week (two of them digiatl song downloads). Half of the subscription revenue will go directly to The Global Fund, while the other half will go to the artists and record labels who contribute content. From the New York Times:

Each week (RED)’s service will deliver two songs in MP3 format, one from a superstar act like U2, whose frontman, Bono, was a co-founder of (RED), and one from a less established artist. The third piece of content will be a “crackerjack surprise,” a song, video or short story. The idea is to appeal to Internet users who are interested in music but alienated by commercial radio or the chaos of some online music sites. Read the rest of this entry »


A Coup for (RED)

19 February 08

futurethink auction (red)

The oft-criticized Product (RED) campaign recently had a quick boost after a very successful auction organized by Sotheby’s, Bono, and artist Damien Hirst. For the auction, Hirst asked 100 artists to create a painting inspired by the word/concept “red.” Artists such as Banksy, Jasper Johns, and Takashi Murakami submitted their work, and on February 14th, all 100 pieces were auctioned off for a total of $42.5 million, with all proceeds going to Product (RED) charities.

Among the pieces auctioned off was a piece by Damien Hirst himself, Where There’s A Will, There’s A Way, a work filled with antiretroviral drugs for the treatment of HIV. It sold for $7.15 million.

Read the rest of this entry »