Since last fall, the news has been dominated by tales of woe: companies going under, layoffs, downsizing, restructuring, billions of dollars lost. It’s no wonder that organizations today feel handcuffed to the point that innovation takes a back seat to simply staying afloat. But a few companies are bucking the trend and seem to be more focused on growth and innovation than ever before. One of these companies is Google.
In the last 3 months alone, Google has announced groundbreaking new projects such as Google Voice, the Chrome operating system, and Google Wave. These projects, which have been brewing for as many as five years now, are major growth opportunities for a company whose core search business is beginning to plateau. While some companies have chosen to stop work on major, untested new projects, Google has opted to charge forward and is planting a number of important seeds for its future. Will all of these new projects be runaway successes? Probably not. Will at least one of them take off? No one can be sure, but given Google’s track record, it’s very likely. We’ve all read the snippet about Google launching its search business during the dot-com bust in 2000. Read the rest of this entry »