Eco-Living with Lexus

14 April 08

futurethink lexus hybrid living

Lexus is serious about sustainable living. So serious that it has gone beyond the creation of luxury hybrid vehicles into the realm of curating a series of hybrid living concepts.

The company’s hybrid living website features various products, services, restaurants, and travel destinations that align with both the world of luxury and the world of sustainability (hence the “hybrid living” title). The site is sort of an online magazine that’s chock full of eco-luxe tidbits – fashion, art, transportation, architecture… all designed to show visitors that sustainable living doesn’t have to be all vegan and hemp.

Most recently, Lexus partnered with the Fairmont Hotel in San Francisco to create a Lexus Hybrid Living Suite. The suite was redesigned by Lexus and eco-savvy interior decorator Kelly LaPlante, and features an array of eco-friendly materials and furnishings for travelers seeking to minimize their carbon footprints without having to sacrifice luxury accommodations. Some notable features of the room include: Read the rest of this entry »


Social, but Exclusive

13 December 07

Diamond Lounge, which launched this month, is a new social networking site that’s a little less open that Facebook or Myspace. And by “a little less open” we mean there’s an application process, and the acceptance rate as of launch was about 1.4%. (For comparison’s sake, Harvard’s undergraduate acceptance rate is about 10%). Accepted members pay a $60/₤30/€45 monthly fee to be part of this network.

The club is modeled after real-world exclusive clubs such as Studio 54, The Viper Rooms, and Bungalow 8. What’s particularly interesting about Diamond Lounge is that the site offers two separate social spaces – one for business, and one for social interactions, allowing members to present themselves differently in each space. Members will also have access to private social and business events so they can interact with one another in the real world as well.

Learn more (or submit an application) at Diamond Lounge.

A Deeper Shade of Green

7 December 07

The WWF (World Wildlife Foundation) recently published a fascinating report entitled Deeper Luxury: Quality and Style when the World Matters. The document aims to educate consumers, manufacturers, and celebrities about the impact of luxury goods on the environment and society, and goes so far as to grade various companies on their global stewardship. The premise is simple: high-cost luxury goods should come from a luxury value chain – they shouldn’t be produced using unfair labor practices and they shouldn’t put undue strain on the environment.

The report is on the long side, but here are some of our favorite highlights:

“Many luxury consumers are part of an affluent, global elite that is increasingly well educated and concerned about social and environmental issues. These consumers use luxury products as a symbol of success. The definition of success – and the way it is perceived by others – is changing. Many successful people now want the brands they use to reflect their concerns and aspirations for a better world.”

“Luxury brands have become more accessible, making it harder to appeal to consumers on the grounds of exclusivity. Instead, their added value for consumers could be derived from superior environmental and social performance, expressed through “deeper” brand values and more sustainable business practices.”

You can download the full report HERE.