10 January 08
Belated props to Vancouver based marketing firm Capulet Communications, whose dose of fun – a Flash game called Stars and Stinkers – increased traffic to DeSmogBlog by more than 300%. (I just found the game online – it was created last year.) Stars and Stinkers allows DeSmogBlog’s visitors to rate celebrities and politicians based on their environmental friendliness. DeSmogBlog is dedicated to “clearing the PR pollution that clouds the science of climate change.”
With the weather here in New York recently hitting the 60s, global warming’s been on my mind. Here’s to Capulet for helping DeSmogBlog raise awareness by mixing no-nonsense goals with solid entertainment.
3 January 08
Collaboration among disparate groups of “experts” can often spark innovation and need to novel, well-developed solutions. We know this because many of today’s most successful businesses and organizations are breaking down cubicles and consolidating office spaces to force employees to interact. It seems that academia is now catching on.
Just last week, the New York Times published an insightful article about how many universities are creating multi-disciplinary centers and institutes around issues related to global warming. These institutions are realizing that business students have as much to say (and learn) about the topic as engineering or science students, and are helping break down the walls for the sake of collaboration. From the article:
“…more universities are setting up stand-alone centers that offer neutral ground on which engineering students can work on alternative fuels while business students calculate the economics of those fuels and political science majors figure how to make the fuels palatable to governments in both developing nations and America’s states… Commercialization takes forever if the chemical engineers and the business types do not coordinate…so think how much easier it will be for chemistry graduates to work inside a company if they already know how to interact with the business side.”
Read more at the New York Times online.