Have you ever wondered how to better make use of emerging social media tools to discover new internal process or product innovations? As new communication tools gain popularity, we are seeing an increasing number of internal and market driven innovations brought to life. Specifically, an important aspect of social media that is driving this change is crowdsourcing, which acts as a rich repository of ideas coming from both inside of your company as well as your customers. If you are looking to better leverage crowdsourcing tools or want to hear from today’s leading companies on the subject, consider the newest addition to World Research Group’s Open Innovation Series: INNOVATION3: Crowdsourcing, Culture, and Tools Summit. Read the rest of this entry »
When we think about government these days, “open” and “collaborative” aren’t the first words that come to mind. Bureaucracy is typically a hindrance to innovation—both in the business and the public sectors. Forward-thinking government agencies, however, are seeing the potential of tapping into group intelligence and mass collaboration to better embrace innovation.
In the U.S., President Obama has challenged his cabinet members to ensure that every federal department finds ways to openly discuss innovative solutions with the public over the next 18 months.
In response, the U.S. Department of Education (ED) launched the Open Innovation Portal in February 2010 as a tool to reach out to the community for solutions to educational challenges, such as increased high school dropout rates and low reading scores. The Open Innovation Portal now has more than 4,000 members, each of whom can post innovative ideas and rate others’ ideas based on defined criteria. Organizations and businesses can even post “challenges” for members. For example, IBM is providing $500,000 in grants through the Open Innovation Portal to support educational innovations that integrate IBM technologies. Read the rest of this entry »
LG Mobile Phones is challenging consumers to design the next LG mobile phone. The company is partnering with crowdSPRING (an online marketplace for creative services) and Autodesk (a leader in 2D and 3D design and engineering software) to define the future of personal mobile communication. The competition starts today, April 20th, and runs until June 7, 2009.
Visit www.crowdspring.com/LG to learn more and submit your designs.
While many companies are beginning to realize and trying to learn from the wisdom of crowds, others are using crowds as the business itself. First, we saw the crowd-written book We are Smarter than Me, which was published late last year. Now – the crowd-sourced company: nvohk (pronounced en-voke).
Simply stated: nvokh is a clothing company that’s “managed by the people who wear it.” The Los Angeles-based company aims to recruit between 20- and 40-thousand members to contribute $50.00 each per year to develop the brand and its line of clothing. Members will contribute to clothing design, web design, major business decisions, logo design, and advertising. Here’s the sticky part: members will get 35% of the companies profits paid out in the form of points. The points can be redeemed to purchase nvokh products at a 25% discount. Members will only have to pony up once the company has recruited 2000 people, and new members will receive an official nvokh t-shirt, a membership sticker, and a plant-a-tree seed pack to welcome them to the flock.
An interesting idea, for sure, and a welcome new spin on crowd-funding. Learn more at nvokh.