Innovation Tip: Blog It!

SoWalMart's customer blogme of the best ideas can come from your customers. To better tap this wealth of possible innovation, set up a channel through which you can communicate directly with them. A blog, for example, is a great way for you to post regular updates about what’s happening at your organization. Invite customers to sound off on what they think about something you’re developing (or something you should be developing), and use the blog as a forum in which to toss around and build ideas. For inspiration, take a look at how WalMart and Kidrobot use a blog-like channel to connect with customers.

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