Future 2049: It’s all about the package.

This is Part II of a series of predictions of the future in 40 years. Click here to view my previous prediction, Microwave World.

It’s all about the package.

Thanks to the proliferation of computers and online commerce across all economic classes, in the future we all use online shopping for 80% of our purchases. No more grocery stores (who needs them when there’s Fresh Direct or Peapod? People used to waste an hour in a grocery store? It’s one less stop in the ‘food chain’ if I get it right from a ‘distributor’ like Fresh Direct anyway right?).

With all of our food being delivered directly to our door, our first point of interaction with a brand for many is now AFTER the purchase decision has been made, not before.

What’s the implication of this? Marketers and brand experts now put almost all their emphasis on the packaging of an item – injecting all kinds of functions, incentives, and whiz-bangs into it – ensuring that your brand ‘interaction’ is good when you open the grocery box that arrives at your door. The most important part of branding is no longer about the ‘pre-purchase’ which used to be ‘at shelf’ in the store – this is due to the shift in consumer purchase habits; marketers now almost solely focus on the POST purchase and what they can do to make their package stand-out in the delivery box.

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3 Responses to Future 2049: It’s all about the package.

  1. Matt says:

    Interesting. Question. How will the incredible economies of scale achieved by large companies be maintained when delivering to customers? The postage alone would be far greater than the current costof distributing goods from the supplier to the supermarket!

  2. Kenta Sato says:

    Long time since, Toyota motor group has manufactured in mid-1960’s its epoch 800 model Sports Car for their domestic market. To be sure about it, it was a revolutionary first “packaged” two-seater sports car accessible by average income white collar salary people, Japanese, but where does the earning comes from in this classic auto product model, and tremendously successful mass production auto sales package? And moreover in taking from the recent ‘costout’ shutdowns of the main auto industries around this planet. I think there is something to do with G8 ownership and delivery, which is brand merchandizing and also proactive sales dealership in process of new networking system’s buildup and distribution. But commodity of the similarities end in here. “Detroit City” and “Toyota’s further cost down of Kasugai “Popular automobile plant assembly which after their catastrophic global sales dip of more than 33.3% within 9 months has been experienced. These energy was certainly a tremendous gift towards an ordinary Japanese auto driver-sales purchasing customers” Once again, IT netowrking goods and suppliers are not aimed for the particular “bankruptcy” and “nationalization” but more in tune like a “business community’s internationalization partnership, on customer’s side” As Lisa Bodell wrote. All the “driving” information they get from you, telling them specifically how THEIR drivers use THEIR cars!

  3. Awesome site you’ve got here. Will keep coming reading these good articles you are going to write. Maybe you want to check out the commodity brokerage website.

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