It’s been an exciting few weeks for some of the world’s most famous innovators. Apple unveiled the latest iPhone/iPod Touch operating system (who knew software could be so exciting?) and unveiled its third-generation iPod shuffle. Amazon released the Kindle2, a welcomed follow-up to its popular eReader. Facebook updated its homescreen layout. Google released a new ‘Undo Send’ feature to GMail. The list goes on… you get the idea.
The point is that things are still happening-despite all the negativity out there, smart companies are still plugging forward and improving their offerings. The five companies mentioned here have always kept things fresh with a pipeline of updates and enhancements, and that’s part of the reason these companies have done well. Just when things start to feel stale, they give their customers something new. Enhancements and updates are a relatively quick, low-risk way to keep innovation alive (and demand high) regardless of what’s happening in the economy.
What can you do to invigorate demand by freshening up your offerings? What small, meaningful enhancements and upgrades can you release? If you’re at a loss for ideas, just talk to your customers or scan customer reviews and you’ll uncover a trove of potentially valuable ideas. Just remember, innovation doesn’t always have to be ground-breaking and risky… sometimes the little things can have a big impact.
What does innovation look like for your organization given the state of the economy?