GE Caulk Singles

futurethink_ge-caulk-singles

Earlier this week, we wrote about Honda’s new FCX Clarity, which represents innovation on a very large scale. It’s redefining an industry, introducing a new business model through the leasing program, and paving the way for advanced research in energy production and consumption not just for vehicles, but for the home as well.

On the other side of the scale are equally valuable, smaller-scale, incremental innovations. These are the smaller improvements or enhancements to existing offerings that make life easier and better for customers. A great example of this is GE’s new Caulk Singles—single-use packets of caulk for homeowners. Now, I’m not much of a handyman myself, but I do know that in my garage back home are several tubes of unusable, hardened caulk. The stuff usually comes in the large tubes with hard-to-close nozzles, and most people end up wasting most of what they buy since caulk is often purchased for small-scale touch-ups and repairs. So here comes GE with a neat little solution in a 1.25 oz little packet.

While some might jump to criticize this as environmentally unfriendly (it’s extra packaging, after all), I’d argue that it’s actually better in the long run, since less product is wasted and sent to the landfill. Furthermore, the smaller packets cost less than a whole tube, saving consumers a little bit of cash that might be used elsewhere.

So, the lesson here is that innovation doesn’t have to be big and breakthrough all the time—it just has to be smart.

Free samples are available HERE.

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One Response to GE Caulk Singles

  1. Your post is very well crafted and I have learned. Ive added your blog to my reading material. Thanks for the update!

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