In the April issue of futurethinking, our recently-redesigned monthly e-Newsletter, we included a link to a recent TIME Magazine article entitled 10 Ideas that Are Changing the World. Of all the other links and articles in the newsletter, this was, by a wide margin, the most popular (based on the number of clicks it received). The article – TIME’s cover story just a few weeks ago – is certainly a great one; but we got to wondering why it was so overwhelmingly favored when there were three other equally thought-provoking resources right next to it.
Perhaps the explanation is simple – it was the first article presented, and maybe our readers just click through the links in the order in which they’re presented.
But we like to give our readers more credit than that. Something about this article, this headline, peaked their collective interest. Perhaps its the fact that the article covers 10 of the biggest “trends” (for lack of a better word) at work in our world today. Common Wealth, The End of Customer Service, The Post-Movie-Star Era – each of these covers some significant cultural, global phenomenon that’s gradually changing the way we live.
If you haven’t already read the article, we definitely recommend you do. We’d also love to hear your thoughts on it. Are there any “big ideas” that TIME didn’t cover? Do the ten ideas they’ve picked really matter all that much? We have some opinions – but we want to hear what you have to say.
Oh – and if you don’t already subscribe to futurethinking (pictured above), you should. Really. It’s free, and each month we’ll give you a few great resources and insights to help keep you on top of the ever-changing world of innovation. The redesign is part of our larger web makeover, but it’s also meant to include more opportunities for our readers to connect with one another and start discussions through this here blog.