Wal-Mart, one of the US’s largest retailers, recently announced a new blog, called Check Out. While corporate blogging is nothing new (or particularly newsworthy, for that matter), Check Out is a little different. The blog is an unfiltered, very candid look at the company and the products on its shelves. It is written by the company’s buyers, not by high-level executives, and it offers a behind-the-scenes perspective that’s rare in the corporate blogging world. Check Out’s writers often post somewhat unflattering reviews of products by companies the Wal-Mart deals with (Microsoft Vista received a mediocre review on the site, though the company stocks an array of Microsoft products). This brutally honest approach is refreshing, and it’s a great way for the company to build a trusting relationship with customers.
For a company that has 1.2 million employees and 5,000 stores, personality and customer trust are important to its growth and success. This blog provides both. Not only do readers get to see what’s going on behind the scenes at Wal-Mart, but they get to learn a little bit about the buyers – the blog’s authors – and that helps create an impact. We encourage you to give the site a quick read when you get a minute. How you can more honestly and candidly communicate with your customers? Learn more at Check Out.