Tap for Good

futurethink tap project

The Tap Project aims to get Americans to contribute to solving one of the world’s biggest issues – lack of clean drinking water.

Beginning Sunday, March 16 through Saturday, March 22, restaurants will invite their customers to donate $1 for the tap water they would normally get for free. For every dollar raised, a child will have clean drinking water for 40 days. The project, organized by UNICEF and supported by American Express, helps UNICEF provide access to safe water and sanitation facilities in more than 90 countries. UNICEF hopes to reduce the number of people without safe water by 50% by 2015.

The current situation is a scary one: more than 5,000 children are dying every day as a result of water-borne diseases. But every little bit helps, which is why the Tap Project is such a great idea. For each dollar spent on water and sanitation projects, the projected return on investment is from $3 to $34. More than 1.2 billion people gained access to improved drinking water between 1990 and 2004 through UNICEF’s efforts, and about 1.2 billion gained access to improved sanitation facilities.

Learn more, donate, or find participating restaurants at the Tap Project.

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