Party Planning 3.1

futurethink_socializr_001Socializer is a relatively new Evite competitor created by Friendster founder Jonathan Abrams. The site, a self-described “Web 3.1 company”, does for electronic-invitations what Friendster could not do for social networks. While Evite is the largest party-organizing site on the web (with over 15 million registered users creating more than 16 million invitations to about than 450,000 events each month), it is oft-criticized for its mind-boggling user experience. Anyone who has received an Evite in the past knows what we’re talking about – you have to click through at least 4 or 5 different screens to actually RSVP for an event. Why? Ad clicks, of course.

Socializr, one of many recent Evite competitors, takes a more social-network-friendly approach, with an AJAX-friendly interface that updates invitation screens in real time, the way it should be. Invitations also have a look an aesthetic that merges the design-themes of Evite with the social aspects of Facebook Event Inviations. The best part? Users can set up profiles with just a few clicks, as Socializr can extract details and photos from other social networking sites such as Facebook, Myspace, Flickr, YouTube, Yelp, Bebo, and many others (though unlike Facebook and Evite, users do not have to be registered to RSVP or comment on an invitation). Such seamless integration is a beautiful thing, especially for users who are simply getting tired of filling out profile after profile. Is this kind of cross-functionality the future of the web? We hope so. Learn more at Socializr.



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