Clorox is hard at work trying to up its green street cred. First, the company made a widely publicized acquisition of Burt’s Bees. Now, the company has launched a new line of eco-friendly cleaning products, which it has dubbed Green Works. The lineup is designed to compete with the likes of Seventh Generation, Method, and Mrs. Meyer’s. The biggest difference between Green Works products and the competition is most notably the price. Green Works range in price from $2.99 to $3.99, making them far more affordable to the average consumer than competitive “green” products, which are often priced 2-3 times as high.
Green Works products will also benefit from the mass-market appeal of the Clorox name, which is highly trusted in most of America’s households. The products will also be sold wherever Clorox products are sold, giving them a distribution edge of the competition, which is often sold in specialty and niche retailers.
But what makes Green Works different from other Clorox products? First – ingredients are boldly listed on the products’ labels, unlike most other Clorox products on which ingredients are somewhat hidden. The Green Works line, which includes 5 different products for use in the home, kitchen, and bathroom, contains ingredients that are 99% naturally derived from lemon and coconut oils. The products packaging is also completely recyclable. The products are endorsed and reviewed by the Sierra Club, an environmental organization that’s trusted by many eco-fanatics. Starting this month, Green Works products will be available in 24,000 stores across the United States (including Wal-Mart and Safeway). The jury is still out on whether or not this is a real victory for the environmental movement – but any step in the right direction is a good one, and we can all agree on that. Learn more at Clorox.