Go Pro with Apple

Weary about switching to a Mac? Apple hears you, and wants to hold your hand through the process of switching to their product. In addition to a multitude of free 1-hour sessions designed to give new users a basic overview of Apple products, newly launched Pro Labs are free, 4-day, 8-hour sessions designed to help “aspiring creative professionals” get their hands dirty in Aperture, Logic Pro, and Final Cut Studio. Currently, the Pro classes are only available at New York’s recently-opened Meatpacking District location.

It’s great to see that Apple recognizes some of the challenges its customers face and is responding with free educational content to add depth and value to their already successful product line. How might you better educate your own customers to add greater value to your offerings? Learn more about Apple Pro Labs at Apple.

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