NASA recently unveiled its new website, which has been specifically designed to better appeal to the 18-25 year old (read: Facebook) demographic.
The striking new website feels decidedly less governmental than before, featuring blogs, widgets, and video feeds, among other new ways for users to manipulate and interact with NASA’s content. Users will also be pleased to find Digg integration (letting them call out certain clippings to the Digg community), podcasts, NASA TV, and RSS feeds galore. Also of note is the new MyNASA feature, which lets users create an account to which they can save their favorite bits of news and video to a playlist.
This new website, which launched the first weekend in December, is NASA’s first major web redesign since 2003. The agency has, in our estimate, done an excellent job of presenting in a variety of platforms to appeal to a variety of audiences, especially given the strict restrictions it faced as a government agency. To learn more, visit NASA.